Selling with a broker, start to finish
How I sell homes in the Imperial Valley
When you list with Annette Fortier, the broker who prices your home is the same person who markets it, negotiates it, and closes it. Here is exactly what happens.
Reviewed September 7, 2026
The process, in five steps
Selling with REDS means one broker handles every stage of your sale personally: pricing, prep advice, photography, marketing, and negotiation through closing. Annette walks your home herself, prices it from recent Valley sales, and stays the single point of contact from your first conversation until the keys change hands.
1. Pricing strategy
Annette walks your home and prepares a personal market analysis from recent Valley sales — not an online estimate. You'll see what comparable homes sold for, how long they took, and what that means for your price.
2. Prep and staging advice
A short list of what's worth doing before photos and what isn't. Annette can connect you with local painters, cleaners, and handymen she trusts if you need them.
3. Photos and the listing
Annette photographs every home herself, room by room and in daylight, so the listing shows what buyers actually ask about. She writes the description too, in plain language, and reviews both with you.
4. Marketing where Valley buyers actually look
The MLS and the major portals, our local Facebook audience, an email to buyers already looking in your area, and a just-listed postcard to the neighbors when it fits the property.
5. Negotiation and closing, by the broker
Annette presents every offer with a plain-English comparison, negotiates on your behalf, and manages escrow, inspections, and repairs through to recording. You always know what's next.
What you get
Every REDS listing includes a personal pricing analysis, photos and a description Annette writes herself, placement on the MLS and major portals, and local marketing built around your neighborhood. You get one broker who explains every offer and every next step in plain language, not a rotating team of assistants.
- A pricing analysis prepared personally by the broker
- Photos taken by Annette herself, room by room, and a listing description written for buyers
- Listing on the MLS and the major portals
- Local Facebook marketing, and neighbor postcards when they fit
- A weekly update on showings and feedback
- Every offer explained side by side before you decide
- Annette handling your sale personally, from listing to keys
- Straight answers from the broker, never an automated estimate
Frequently asked questions
Who takes the listing photos?
Annette does. She photographs every home herself, room by room and in daylight, so the listing shows exactly what buyers ask about.
How do you decide the asking price?
Annette prepares a personal market analysis from recent Valley sales, never an automated online estimate, and walks you through it before you list.
Can I be helped in Spanish?
Yes. Ask when you call, and someone at REDS will help you in Spanish.
What if I'm not ready to sell yet?
That's fine. The valuation request has a "just curious" option, and there's no obligation to list with us.
Start with what your home is worth
Annette prepares your valuation personally and sends it within 24 hours.